We’ve dedicated enormous efforts to make sure that MoneyWiz provides the same consistent visual experience and workflow throughout all platforms while complying with all design principles for each individual platform.
This makes MoneyWiz feel natural on each device you have it. In the same time if you’ve learned it on a Mac, for example, and you now decide to get it for iOS, you’ll immediately find your way around. All menus and buttons will be positioned where you expect them.
We believe that a software program should not only be functional but also beautiful. We appreciate software design as a form of art. It takes enormous dedication and effort to perfect. MoneyWiz’s design is a product of years of perfection and evolution. We carefully design each element to provide visually pleasing experience.
The first thing you have to figure out when creating a great icon is the metaphor. We didn’t want to go with the regular metaphor of a piggy bank because MoneyWiz is more than a savings tool. It’s a complete, comprehensive finance tool. We’ve experimented with more than 10 metaphors until we’ve decided that it will be a coin. Since a regular coin would be too old fashioned which won’t represent our views properly, we had to spice it up and so it became the coin-pie you see today.
The work on an icon doesn’t stop here. Once you’ve figured out the metaphor you have to figure out the proper way to illustrate it. You then have to figure out the proper materials to use. MoneyWiz’s original icon used stainless steel and glass.
Last but not least, you have to create variations of the icon for when it will be seen in small size and when it will be rendered big. If you take a big icon and just scale it down all the details congest into small unreadable dots that look like they don’t belong there.
Let us show you how the MoneyWiz icon evolved during the years…
The icon of MoneyWiz 1 featured an engraved quote from Bob Marley’s last words to his son – “Money can’t buy life”.
When we first started working on MoneyWiz for Mac, we’ve comissioned 5 separate designers to work on it independently. While most companies may hire different people for prototyping we’ve decided to go all the way and actually paid them to provide a fully complete, ready to use design. We ended up choosing one of them and then perfected it internally.
Another great story is the one behind the MoneyWiz coin-pie icon. It took us 2 months to persuade a specific designer to create it for us. We paid an entire month’s income just for the icon.
The icon of MoneyWiz 2 features a quote from Leonardo da Vinci – “Simplicity is the ultimate sophistication”.
When Apple first announced the MacBook Pro with Retina Display we knew we had to optimize MoneyWiz for it but we needed one of these laptops to test it properly. At the time Iliya & Maria (the founders of SilverWiz) were staying in London but the retina MacBook Pro would come to London weeks after it came to the USA. Iliya & Maria took a flight from London to New York City determined to buy a retina MacBook Pro. They had to buy it at almost double price from someone via Craigslist, since it was sold out in New York too. MoneyWiz was the first finance app on Mac to be retina optimized and it stayed that way for months.
MoneyWiz was entirely redesigned twice to allow cross platform consistency.
We once commissioned a jewelry house to create a real physical version of the original MoneyWiz 1 icon. It turned out that it was actually easier to draw the coin than to manufacture it.